A buyer’s agent represents the homebuyer and works to find, negotiate, and secure the best deal on a property. A listing agent (or seller’s agent) represents the homeowner selling the property and works to market the home and negotiate the best sale price and terms.

In Alberta, understanding the roles of each agent is critical—especially in a market where dual agency is restricted and transparency is key to protecting your interests.

What Does a Buyer’s Agent Do?

• Helps you search for homes that match your criteria
• Schedules showings and provides property insights
• Negotiates on your behalf when making offers
• Advises on market value, conditions, and risks
• Coordinates with your mortgage broker, lawyer, and home inspector

A buyer’s agent is your advocate throughout the home buying process.

What Does a Listing Agent Do?

• Helps the homeowner price the property competitively
• Markets the property via MLS, ads, open houses, etc.
• Screens and communicates with potential buyers or their agents
• Negotiates offers in the seller’s best interest
• Handles paperwork and coordinates closing steps A listing agent is focused on selling the home for the highest price and best terms possible.

Why It Matters in Alberta

• Alberta uses designated agency, meaning agents represent either the buyer or the seller—not both.
• It’s important to understand who your agent is legally working for—this affects confidentiality, advice, and negotiation power.
• If you’re not under a formal buyer’s representation agreement, you may have no one negotiating solely for you.

Final Thought

Whether you’re buying or selling, it’s essential to know who’s in your corner. A buyer’s agent protects your interests when purchasing, while a listing agent’s job is to secure the best deal for the seller. Clear representation means better decisions, stronger negotiations, and peace of mind.